Welcome to ExeComm Inc.
At ExeComm, we help executives build their leadership brand, communicate their vision and link the company’s strategy to operations; improving alignment and productivity at all levels of the organization through meaningful employee engagement.
Who We Are
Dany Laferriere
Principal
Dany Laferriere is a bilingual communications professional with more than 30 years of experience in the fields of strategic & operational communications planning and delivery; reputation management; media relations; employee communications; disclosure communications; community and key stakeholder engagement; and issues and crisis management.
He started his career as a military public affairs officer, serving Canada for 20 years at home and in various hot spots around the world. During his time in uniform, Dany provided communications support and strategic counsel to senior Canadian and foreign military commanders, elected officials, bureaucrats and diplomats in Canada and around the world.
Dany spent the next 15 years with Suncor Energy where he ultimately led the team that provided communications advice and support to executive leaders in charge of all operations in Canada and abroad, while also leading the development and implementation of the corporate-wide employee communications strategy.
Dany holds a Bachelors of Business Administration from the Royal Military College of Canada, a certificate in Public Affairs Management from Ryerson University and completed several leadership courses and qualifications including the Harvard In-Residence Leadership Program. Dany was named one of Calgary’s Top 40 Under 40 by Avenue Magazine in 2009.
What We Do
Leadership Communications Counsel
Building your leadership brand and engaging employees and key stakeholders
Service Description
At ExeComm, we offer our leadership communications counsel to help executives establish their brand and improve their key internal and external stakeholders’ connection to the company’s mission, values, and strategy through targeted and meaningful engagement experiences. We sit down with executives to develop thoughtful leadership engagement strategies and plans tailored to their unique goals and needs. Whether you need help with communication skills, messaging, or key stakeholder engagement initiatives, we’re here to help you lead with confidence and make a lasting impact.
Strategic Program Rollouts
Developing meaningful and targeted communications for your programs
Service Description
At ExeComm we develop communications strategies and tactical plan to help executive successfully roll out enterprise-wide programs that will positively impact culture, engagement and productivity while improving your bottom line. We specialize in communicating a range of programs and initiatives, including mission, vision, and values, the rollout of corporate strategy (existing or new), and significant operating model and organizational changes.
Functional Structure & Alignment
Designing your communications structure to meet business needs
Service Description
At ExeComm, we understand the importance of having an effective communications function that is fit for purpose to achieve business success. Whether you need to build it from scratch or partner with us to re-structure it based on significant changes to your operating model, we’ve got you covered. Our services include developing communications processes and governance, refining your external and internal channel strategy, and proposing a structure that works best for your organization. We can also help you recruit and build an effective communications team that will ensure you achieve your communication goals and take your business to the next level.